Why Image Optimization Matters
Images account for roughly 50% of the average web page's total weight. Unoptimized images are one of the leading causes of slow-loading websites, high bounce rates, and poor Core Web Vitals scores. When your site takes too long to load, visitors leave - and Google takes notice, pushing your pages down in search results.
But image optimization is tedious. You need different tools for different formats. Converting to modern formats like WebP or AVIF requires specialized software. Creating favicons means dealing with arcane ICO file specifications. And batch processing? That often means expensive desktop applications or command-line gymnastics.
We built About New Images to solve this. A single, fast, browser-based tool that handles everything: format conversion, compression, resizing, and favicon generation - all without uploading your files to external servers.
What About New Images Does
- 🖼️ Format Conversion - Convert between PNG, JPEG, WebP, AVIF, and ICO
- 📉 Smart Compression - Reduce file sizes by 50-80% without visible quality loss
- 📐 Resize & Crop - Scale images to exact dimensions with aspect ratio preservation
- ⭐ Favicon Generator - Create multi-size ICO files from any image
Understanding Modern Image Formats
WebP: The Universal Choice
WebP was developed by Google specifically for the web. It typically achieves 25-35% smaller file sizes compared to JPEG at equivalent quality, and significantly outperforms PNG for images with transparency. Browser support is now universal.
AVIF: Maximum Compression
AVIF represents the cutting edge of image compression. Based on the royalty-free AV1 video codec, AVIF achieves even better compression than WebP - often 50% smaller than equivalent JPEG files.
When to Use Traditional Formats
JPEG remains relevant for photographs when maximum compatibility is required. PNG is still the best choice when you need lossless compression or maximum quality for images with text, logos, or sharp edges.
The Favicon Problem
Creating favicons should be simple, but historically it's been anything but. About New Images generates proper multi-size ICO files entirely in your browser. Upload any image and get a properly formatted ICO file with 16x16, 32x32, and 48x48 sizes embedded.
Privacy-First Design
Unlike most image optimization services, About New Images processes everything locally in your browser. Your images are never uploaded to external servers. They're processed entirely on your device.
Quality-Optimized Compression
About New Images defaults to quality settings that provide excellent compression while maintaining visual fidelity. For most images, you'll see 50-80% file size reduction without any perceptible quality loss.
Pricing That Makes Sense
- ✅ Free plan available for everyday optimization tasks
- ✅ All formats included - PNG, JPEG, WebP, AVIF, ICO, SVG
- ✅ Favicon generator included
For professional use, Starter adds expanded capacity and editing options, while Pro unlocks advanced automation and batch workflows.
Have feedback? Contact us.